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About us template for website8/7/2023 ![]() What we do and how we do it are the main headlines at the top of the page. Everything he touches turns to gold, and it doesn’t surprise me that his about page hits the spot to perfection. Smart Blogger CEO Jon Morrow is a genius when it comes to blogging. Take a look at how she writes her about page because it’s as good as I’ve ever seen. It has proof, links, testimonials, images, and above all else, it’s all about the reader. The very first section is ‘How I Help You.’Įverything mentioned in the template above is on this about page. Take a look at the menu items at the start of this fantastic about page by Henneke Duistermaa. His about page links to his social media sites, contact page and also offers you the chance to sign up to his email list.įinally, there’s a brief background on him, and also a short story on how he quit his job. You are shown bullet points of his achievements since 2005, not to brag, but to convince you that he’s a credible person to follow. This one belongs to Eban Pagan look at his first and last paragraph - pretty powerful. ![]() This one is a little different because it’s a video on the about page, but if you look at the video’s title, you can see that he is telling the visitor that he can generate more traffic and sales for them. Anyone reading his about page will feel like he wants to help them. Notice how he starts by telling the reader what he will be doing for them. Take a look at the start of Pat Flynn’s about page on SPI. When starting your about page, you need to introduce yourself but at the same time tell your readers what you will do for them if they stick around. If you remember one thing from this article, make sure it’s what I’ve just said. I’ve just touched on this, but I’ll repeat it because it’s crucial to your success - your about page is not about you, but more about what you can do for your reader. Start at step one, complete it, and then move on to step two, and so on. If you were expecting a simple approach that will take you ten minutes to complete, then this isn’t the template for you - you’re going to have to spend a few hours getting this right. What it is, is a series of sections that you will have to fill in yourself. This about page template isn’t a cookie-cutter approach because that won’t do you any good at all. Information that offers new readers what they want to know, and at the same time, you'll be starting a marketing campaign with them without them even realizing it.Īll you need to do is follow the template. If you include the essential things, you’ll be able to turn your about page into a gold-plated source of information. Obviously, there’s a slight interest in who you and your company are, but honestly, they don’t give a damn they just want to know one thing. You’ll bore them to death if you waffle on too much about yourself or your company. However, before we move on, there’s something else you need to realize about the readers of your about page. Your about page can also drive traffic from the search engines if you implement the correct on-page SEO tactics.įor example, look at what happens when someone searches for ‘Niche Pursuits’ on Google.Īs you can see, the about pages are showing in the search results, and so will yours if you take a bit of time to write a good one. If you write an about us page correctly, you can build your email list and sell your products, in addition to telling the reader what they want to know about you. Yes, you still tell them who you are, what you do, and what you can do for them, but ultimately, it’s an in-direct sales page that starts a nurturing process with your potential customer. You should treat your about page as a sales page because, effectively, that’s what they are. It’s a marketing muscle that opens you up for success. It will build your brand, increase your traffic, and tell the world (your potential clients) what you do. ![]() ![]() Your about page is one of the most important pages on your website. ![]()
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